About the firm
A firm built on commercial leadership.
The proAKTive Group brings nearly 25 years of operating experience inside complex healthcare environments during periods of high-stakes growth, launch, and transformation.
The story
Inside the rooms where the numbers were owned.
The proAKTive Group was founded on one consistent thread: the operator accountable for the commercial outcome, not the advisor speaking at it from the outside. That distinction shows up in how the firm diagnoses problems, builds teams, and leads through the hardest quarters.
The firm's leadership helped shape Olympus's U.S. GI Endoscopy franchise into a $1B+ global growth engine — accelerating YoY growth from ~5% to 20%+ and commercializing 11 major products, including the flagship EVIS X1 platform, the company's first flagship endoscopy launch in over a decade.
That same discipline stabilized the Respiratory franchise through quality issues and recalls — restoring focus, rebuilding customer confidence, and installing the operating rhythms that a business under pressure requires.
At Fujifilm, the firm's principal led an 86-person organization and executed a service-first go-to-market model that culminated in closing a $50M, five-year IDN agreement built on executive-level relationships and enterprise-grade credibility.
The proAKTive Group's approach is grounded in real P&L ownership and hands-on alignment of Sales, Marketing, Clinical, Regulatory, and Operations. It is the discipline of a firm whose leadership has had to make the decisions, not just recommend them.
That is what makes The proAKTive Group different. The firm hasn't just advised on commercial complexity — it has led through it, owned it, and delivered on it.
Operating philosophy
Sustainable growth stands on three pillars.
Of purpose, priorities, and the commercial story leaders tell.
Of operating rhythms, reviews, and disciplined accountability.
Of leadership, engagement, and trust that outlasts any single engagement.
Founder
Kurt Cannon
The proAKTive Group was founded by Kurt Cannon, a senior commercial leader with nearly 25 years of experience across Olympus, Fujifilm, and Liquid Interactive. Kurt established the firm to bring that operating discipline to a wider set of healthcare and MedTech organizations navigating high-stakes commercial moments.