The proAKTive Group

Services

Engagements designed for clarity and impact.

What I do

Five outcomes. One operating discipline.

The proAKTive Group helps clients achieve five core outcomes: clarify the commercial story, sharpen execution, align the commercial engine, build stronger leadership systems, and stabilize performance through transitions.

The engagement model is flexible, designed to provide the right level of support when it's needed most — from board-level guidance, to embedded fractional leadership, to interim executive coverage during transition.

Every engagement runs on the ASCEND framework so clients get a repeatable, measurable process — not a bespoke deck.

  • Clarify the commercial story
  • Sharpen execution
  • Align the commercial engine
  • Build stronger leadership systems
  • Stabilize performance during transitions

Engagement models

Three ways to work together.

01

Startup Board Advisor

For early-stage founders and boards.

Selective, high-impact advisory for Seed to Series A healthcare and MedTech companies with strong product or science promise but limited commercial structure. Kurt provides the commercial judgment in the room to sharpen positioning, define the path to repeatable revenue, and establish credible metrics for board-level reporting. Build the commercial foundation correctly — before scaling.

Best fit — MedTech, procedure-based care, or digital health founders.

Deliverables

  • Commercial baseline
  • ICP clarity
  • Go-to-market priorities
  • Board-level metrics
02

Scale-Up Commercial Acceleration

For growth-stage companies ready to scale.

The core offering for companies with product-market fit facing scaling challenges — launch pressure, stalled growth, or functional misalignment. Kurt embeds as a leader to diagnose constraints and build a stronger commercial operating system. Two engagement models: a focused Commercial Acceleration Sprint to create a 90-day execution plan, or ongoing Fractional Commercial Leadership to drive the plan and coach the team.

Best fit — Series A–C or profitable growth companies.

Deliverables

  • Commercial diagnostic
  • 90-day execution plan
  • GTM operating system
  • Launch playbook
  • Leadership coaching
03

Enterprise Interim Commercial Leadership

For large organizations in transition.

For larger businesses facing a leadership gap, restructuring, platform transition, or performance challenges. Kurt steps in as a credible, experienced executive to stabilize the business, create clarity, and lead through a critical period. Not just coverage — active leadership to assess the situation, create a 30-60-90 day action plan, and ensure the permanent leader inherits a business with structure and momentum.

Best fit — Business units facing disruption or underperformance.

Deliverables

  • Rapid business assessment
  • Stabilization plan
  • Executive action plan
  • Governance cadence
  • Handover support

Proven leadership, measurable results

The outcomes behind the engagements.

"Led the franchise to accelerate growth from ~5% to 20%+ YoY, resulting in the company's first $1B+ global business unit."
U.S. GI Endoscopy — Olympus
"Closed a strategic $50M, five-year IDN agreement by leveraging executive-level relationships."
Enterprise Accounts — Fujifilm
"Commercialized 11 major product launches, including the company's first flagship endoscopy platform in over a decade."
Product & Portfolio Leadership

Which engagement fits your moment?

Schedule a Consultation